Complementary partnerships
We look beyond media relations and launch events to help drive awareness and sales.
Setting up partnerships with complementary brands can give you access to new audiences and make your budgets go further and this is a tactic which we have developed for a number of clients, including the Fresh Prepared Salads Producer Group.
We forged a relationship with leading olive oil brand, Filippo Berio. In exchange for branding in our 24 page recipe booklet, they agreed to distribute the booklet at key shows they were exhibiting at during the summer. They also featured the booklet in a collar promotion on 200,000 bottles. Reciprocal web links were also set up.